Rich & Royal

FROM SMALL LABEL TO MAJOR BRAND – THE GERMAN FASHION COMPANY RICH & ROYAL CONTINUES TO GROW

The German fashion company Rich & Royal looks back on an exciting and successful period. The brand is now one of the fasting growing in Germany and is sold in over 22 countries.

HOW IT ALL BEGAN…

The story of the company behind the name Rich & Royal began in 1986 with the founding of Peter Stupp Design Mode GmbH by the businessman Peter Stupp. In keeping with family expectations, his two sons Denis and Patrick Stupp took over the company in 2002. Four years after joining the family business, they saw a gap in the market for high-quality, rock ‘n’ roll-oriented fashion and set up the Rich & Royal brand in 2006. The owners were inspired to use this name by the American rock band “Rich & Royal”, who they had seen while staying in New York.